The metrics in which Narisetti was so conversant were available from a company called Chartbeat, which had established itself as a powerful force in America’s data-focused newsrooms. As Nielsen measur...
Woodward had learned her identity from Powell’s deputy during an interview for his book, but he hadn’t published the information or shared it with Downie.
As big political names and a few Post staffers streamed in, they were greeted by a woman clad in a napkin dress from whose slinky bodice they were to pluck off a napkin. This attire was so inappropria...
Well, the other candidates are starting to realize what they should have realized, I don’t know, 40, 50 years ago when Ed Sullivan got on the air, is that media is everything, and that these guys don’...
With Chartbeat, no longer would editors have to wait until readers were logged off to learn which content had won them over and which had missed its targets. Chartbeat told editors how many people wer...
A person on the business side told me that the Post’s total circulation and subscription revenue is less than 40 percent of its total revenue, far behind that of the Times. Like its New York competito...
When Ben Bradlee died in October, Woodward emailed Bezos to impress upon him that the funeral would be a significant moment in the life of the paper. On my way, Bezos promptly emailed back.
In 2011 Kaplan’s fortunes were reversed by a new slate of regulations initiated by the Obama administration and approved by Congress that impacted the for-profit education sector, where Kaplan was a l...
Needless to say, none of this was journalism. They were producing an entertaining, purposely offensive lad mag at a time when Maxim and others were in vogue.
It was telling that when NYTimes.com first launched, a septuagenarian former foreign editor known for falling asleep in meetings was tapped to run it and the website staff worked in a separate buildin...
YouTube would lead a revolution in the realm of video content. A clip from an episode of Jackass or one of Jonze’s skateboarding videos or quirky ads might air on television and be seen by a live audi...
They got comfortable using a new tool called Bandito, developed by Prakash’s team, which allowed them to test various headline options, blurbs, and images to determine which ones would propel the stor...
The web is ruled by maniacs, he told an audience in 2010. Content is more viral if it helps people fully express their personality disorders. The specific personality types he deemed most worth cateri...
Woodward went on CNN’s Larry King Live, where a viewer called in with a question for him: What happens if we go to war against Iraq, knock them out, and then find they had no weapons of mass destructi...
The editors who verified and produced the lowest number of news stories in a given month got last pick when it came time to sign up for the next month’s shift slots, meaning they got stuck with overni...
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