Jared Diamond Quote

To me, the conclusion that the public has the ultimate responsibility for the behavior of even the biggest businesses is empowering and hopeful, rather than disappointing. My conclusion is not a moralistic one about who is right or wrong, admirable or selfish, a good guy or a bad guy. My conclusion is instead a prediction, based on what I have seen happening in the past. Businesses have changed when the public came to expect and require different behavior, to reward businesses for behavior that the public wanted, and to make things difficult for businesses practicing behaviors that the public didn't want. I predict that in the future, just as in the past, changes in public attitudes will be essential for changes in businesses' environmental practices.

Jared Diamond

To me, the conclusion that the public has the ultimate responsibility for the behavior of even the biggest businesses is empowering and hopeful, rather than disappointing. My conclusion is not a moralistic one about who is right or wrong, admirable or selfish, a good guy or a bad guy. My conclusion is instead a prediction, based on what I have seen happening in the past. Businesses have changed when the public came to expect and require different behavior, to reward businesses for behavior that the public wanted, and to make things difficult for businesses practicing behaviors that the public didn't want. I predict that in the future, just as in the past, changes in public attitudes will be essential for changes in businesses' environmental practices.

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About Jared Diamond

Jared Mason Diamond (born September 10, 1937) is an American scientist, historian, and author. In 1985 he received a MacArthur Genius Grant, and he has written hundreds of scientific and popular articles and books. His best known is Guns, Germs, and Steel (1997), which received multiple awards including the 1998 Pulitzer Prize for general non-fiction. He has over 50 articles published in the scientific journal Nature, as well as a similar number in the popular magazine Discover. In 2005, Diamond was ranked ninth on a poll by Prospect and Foreign Policy of the world's top 100 public intellectuals.
Originally trained in biochemistry and physiology, Diamond is commonly referred to as a polymath, stemming from his knowledge in many fields including anthropology, ecology, geography, and evolutionary biology. In 1999, he received the National Medal of Science, an honor bestowed by the President of the United States and the National Science Foundation. As of 2024, he is a professor of geography at UCLA.