AtomicQuote

James K.A. Smith Quote

By using repetition, images, and other strategies - all of which communicate truths in ways that are not cognitively or propositional - marketing forms us into the kind of persons who want to buy beer to have meaningful relationships, or to buy a car to be respected, or buy the latest thing to come along simply to satisfy the desire that has been formed and implanted in us. It is important to appreciate that these disciplinary mechanisms transmit values and truth claims, but not via propositions or cognitive means; rather, the values are transmitted more covertly...This covertness of the operation is also what makes it so powerful: the truths are inscribed in us through the powerful instruments of imagination and ritual.

James K.A. Smith

By using repetition, images, and other strategies - all of which communicate truths in ways that are not cognitively or propositional - marketing forms us into the kind of persons who want to buy beer to have meaningful relationships, or to buy a car to be respected, or buy the latest thing to come along simply to satisfy the desire that has been formed and implanted in us. It is important to appreciate that these disciplinary mechanisms transmit values and truth claims, but not via propositions or cognitive means; rather, the values are transmitted more covertly...This covertness of the operation is also what makes it so powerful: the truths are inscribed in us through the powerful instruments of imagination and ritual.

Tags: desire, disciplines, imagination, marketing, ritual, values

Related Quotes

They'll say you are bador perhaps you are mador at least you should stay undercover.Your mind must be bareif you would dareto think you can love more than one lover.

David Rovics

They'll say you are bador perhaps you are mador at least you should stay undercover.Your mind must be bareif you would dareto think you can love more than one lover.

Tags: agape, believe, betrayal, break up, broken, cheat, cheater, cheating, closet, commitment

A creative man is motivated by the desire to achieve, not by the desire to beat others.

Ayn Rand

A creative man is motivated by the desire to achieve, not by the desire to beat others.

Tags: motivational, man, creative, desire

Before you're given what you want, you'll first be tested with what you don't really want.

Constance Friday

Before you're given what you want, you'll first be tested with what you don't really want.

Tags: ambition, ambitions, choice, desire, dreams, first, give, given, goals, humble

Your smile and your laughter lit my whole world.

Ranata Suzuki

Your smile and your laughter lit my whole world.

Tags: always yours, amour, beautiful, break up, break ups, breakup, broken heart, deep love, deep thoughts, desire

Oh honey, someday a real man is going to make you see stars and you won't even be looking at the sky." Excerpt from Grace Willow's Last Minute Bride

Grace Willows

Oh honey, someday a real man is going to make you see stars and you won't even be looking at the sky." Excerpt from Grace Willow's Last Minute Bride

Tags: adventure, adventurous, alpha, alpha male, amour, betrayal, books, bordello, choice, comedy

Those that dare not to dream big are cowards, for they fear to expose the already great potentials embedded inside of them.

Auliq Ice

Those that dare not to dream big are cowards, for they fear to expose the already great potentials embedded inside of them.

Tags: achievement, actions, change, desire, disappointed, disappointment, dream, dreamers, dreaming, dreams

The dark sky seemed to swallow the moon, as Samantha stood alone on the deserted highway.

Grace Willows

The dark sky seemed to swallow the moon, as Samantha stood alone on the deserted highway.

Tags: arson, desire, fire, highway, hunted, love, mystery, passion, pyromania, romance

If you want to feel the sunshine, change position!

Ernest Agyemang Yeboah

If you want to feel the sunshine, change position!

Tags: achievement and attitude, attitude, be at the right place, change, change position, change your life, change your thoughts, confusion, desire, life problems

Your VISION and your self-willingness is the MOST powerful elements to conquer your goal

Rashedur Ryan Rahman

Your VISION and your self-willingness is the MOST powerful elements to conquer your goal

Tags: achievements, attitude, banking, be positive, believe, building relationship, business, career development, class, coach

If somebody never gets enough of you, they will always want more

Ashly Lorenzana

If somebody never gets enough of you, they will always want more

Tags: attraction, desire, enigmatic, infatuation, love, relationships, scarcity
About James K.A. Smith

James Kenneth Alexander Smith (born 1970) is a Canadian-American philosopher who is currently Professor of Philosophy at Calvin University, holding the Gary & Henrietta Byker Chair in Applied Reformed Theology & Worldview. He is the current editor-in-chief of the literary journal Image.