Dopamine released not only when you experience pleasure, but also when you anticipate it.
One of our greatest challenges in changing habits is maintaining awareness of what we are actually doing.
Without dopamine, desire died. And without desire, action stopped.
This is the secret to self-control. Make the cues of your good habits obvious and the cues of your bad habits invisible.
It’s easier to practice self-restraint when you don’t have to use it very often.
The people with the best self-control are typically the ones who need to use it the least.
A stable environment where everything has a place and a purpose is an environment where habits can easily form.
Customers will occasionally buy products not because they want them but because of how they are presented to them.
This is one of the most surprising insights about our habits: you don’t need to be aware of the cue for a habit to begin.
You are much more than your conscious self.
By the time we become adults, we rarely notice the habits that are running our lives.
The purpose of every habit is to solve the problems you face with as little energy and effort as possible.
Your entire life happens inside your body. It's the one home you will always occupy and can never sell. But you can renovate it. If you can only pick one habit to build, exercise might be the one. Eve...
People who don’t have their habits handled are often the ones with the least amount of freedom.
Habits do not restrict freedom. They create it.
The most practical way to change who you are is to change what you do.
Habits reduce cognitive load and free up mental capacity, so you can allocate your attention to other tasks.
The focus should always be on becoming that type of person, not getting a particular outcome.
If you'd like to do something bold with your life, you will have to choose to do something bold on a specific day. There is no perfect day. There is no right time. For the trajectory to change, there...
Many situations in life are similar to going on a hike: the view changes once you start walking. You don't need all the answers right now. New paths will reveal themselves if you have the courage to g...
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