“ I don't know where we should take this company, but I do know that if I start with the right people, ask them the right questions, and engage them in vigorous debate, we will find a way to make this c… James C. Collins
“ ...it is far more important to know who you are than where you are going, for where you are going will certainly change as the world about you changes. James C. Collins
“ Granted, the Scott Paper story is one of the more dramatic in our study, but it’s not an isolated case. In over two thirds of the comparison cases, we noted the presence of a gargantuan personal ego t… James C. Collins
“ That’s what makes death so hard—unsatisfied curiosity. —BERYL MARKHAM, West with the Night1 James C. Collins
“ A company should limit its growth based on its ability to attract enough of the right people. James C. Collins
“ Technology and technology-driven change has virtually nothing to do with igniting a transformation from good to great James C. Collins
“ The purpose of bureaucracy is to compensate for incompetence and lack of discipline. James C. Collins
“ When [what you are deeply passionate about, what you can be best in the world at and what drives your economic engine] come together, not only does your work move toward greatness, but so does your li… James C. Collins
“ If we only have great companies, we will merely have a prosperous society, not a great one. Economic growth and power are the means, not the definition, of a great nation. James C. Collins
“ To use an analogy, the "leadership is the answer to everything" perspective is the modern equivalent of the, 'God is the answer to everything' perspective that held back our scientific understanding o… James C. Collins
“ Comfort is not the objective in a visionary company. Indeed, visionary companies install powerful mechanisms to create /dis/comfort--to obliterate complacency--and thereby stimulate change and improve… James C. Collins
“ Then it began to dawn on us: There was no miracle moment. Although it may have looked like a single-stroke breakthrough to those peering in from the outside, it was anything but that to people experie… James C. Collins
