Truth be told, nobody thought Dell’s direct business model would work, at least back in the early 90s. As Bill Sharpe, head of the advertising agency that held the Dell Canada account from 1996 to 200...
Those who disrupt their industries change consumer behavior, alter economics, and transform lives.
Nobody thought the direct business model would work. But work it did, and spectacularly. Until it didn’t. And therein lies the tale.
To the disrupters go the spoils.
Knowing that an asteroid is going to hit the earth is not really useful if you are not planning to launch missiles to knock it out of the sky. You have to work massively overtime on the belief that in...
A $10,000 investment in Dell at its 1988 initial public offering would have yielded a fortune of ~$6 million at the stock’s peak.
