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Guy Kawasaki Quote

A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.

Guy Kawasaki

A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.

Tags: social media, media, small

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About Guy Kawasaki

Guy Takeo Kawasaki (born August 30, 1954) is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh as an "Apple evangelist" and the concepts of evangelism marketing and technology evangelism/platform evangelism in general.
From March 2015 until December 2016, Kawasaki sat on the Wikimedia Foundation board of trustees, the non-profit operating entity of Wikipedia.
Kawasaki has also written fifteen books, including The Macintosh Way (1990), The Art of the Start (2004), and Wise Guy: Lessons from a Life (2019).