Greg McKeown Quote

A simple, systematic process you can use to apply selective criteria to opportunities that come your way. First, write down the opportunity. Second, write down a list of three minimum criteria the options would need to pass in order to be considered. Third, write down a list of three ideal or extreme criteria the options would need to pass in order to be considered. By definition, if the opportunity doesn’t pass the first set of criteria, the answer is obviously no. But if it also doesn’t pass two of your three extreme criteria, the answer is still no.