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Gerald A. Michaelson Quote

At Ogilvy & Mather, founder David Mather established the practice of sending each new branch head a nested set of wooden dolls—each doll opens to reveal a smaller replica of the doll. Inside the smallest is a message: If each of us hires people who are smaller than we are, we shall become a company of dwarfs; but if each of us hires people who are bigger than we are, Ogilvy & Mather will become a company of giants.1

Gerald A. Michaelson

At Ogilvy & Mather, founder David Mather established the practice of sending each new branch head a nested set of wooden dolls—each doll opens to reveal a smaller replica of the doll. Inside the smallest is a message: If each of us hires people who are smaller than we are, we shall become a company of dwarfs; but if each of us hires people who are bigger than we are, Ogilvy & Mather will become a company of giants.1

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