George Lakoff Quote

Again, as with creating a nurturant family life, it would be unreasonable to expect that creating a nurturant society should be easy or quick. One must be patient and ready to deal with frustration. And one must bear in mind the morality of happiness and self-nurturance. In the midst of frustration, you must find a way to be basically happy and to take care of yourself. If you don’t, you will become less nurturant. Women have known throughout history that nurturance is a way of life. Many men have instinctively learned it from their mothers and their nurturant fathers. But the challenge in contemporary America is to create a nurturant society when a significant portion of that society has been raised either by authoritarian or neglectful parents. America is between moral worlds and there is only one way to turn.

George Lakoff

Again, as with creating a nurturant family life, it would be unreasonable to expect that creating a nurturant society should be easy or quick. One must be patient and ready to deal with frustration. And one must bear in mind the morality of happiness and self-nurturance. In the midst of frustration, you must find a way to be basically happy and to take care of yourself. If you don’t, you will become less nurturant. Women have known throughout history that nurturance is a way of life. Many men have instinctively learned it from their mothers and their nurturant fathers. But the challenge in contemporary America is to create a nurturant society when a significant portion of that society has been raised either by authoritarian or neglectful parents. America is between moral worlds and there is only one way to turn.

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About George Lakoff

George Philip Lakoff (; born May 24, 1941) is an American cognitive linguist and philosopher, best known for his thesis that people's lives are significantly influenced by the conceptual metaphors they use to explain complex phenomena.
The conceptual metaphor thesis, introduced in his and Mark Johnson's 1980 book Metaphors We Live By has found applications in a number of academic disciplines. Applying it to politics, literature, philosophy and mathematics has led Lakoff into territory normally considered basic to political science. In his 1996 book Moral Politics, Lakoff described conservative voters as being influenced by the "strict father model" as a central metaphor for such a complex phenomenon as the state, and liberal/progressive voters as being influenced by the "nurturant parent model" as the folk psychological metaphor for this complex phenomenon. According to him, an individual's experience and attitude towards sociopolitical issues is influenced by being framed in linguistic constructions. In Metaphor and War: The Metaphor System Used to Justify War in the Gulf (1991), he argues that the American involvement in the Gulf War was obscured or "spun" by the metaphors which were used by the first Bush administration to justify it. Between 2003 and 2008, Lakoff was involved with a progressive think tank, the now defunct Rockridge Institute.
Lakoff is a member of the scientific committee of the Fundación IDEAS (IDEAS Foundation), Spain's Socialist Party's think tank. The more general theory that elaborated his thesis is known as embodied mind. Lakoff served as a professor of linguistics at the University of California, Berkeley, from 1972 until his retirement in 2016. He was married to linguist Robin Lakoff.