Frank Herbert Quote

People always want something more than immediate joy or that deeper sense called happiness. This is one of the secrets by which we shape the fulfillment of our designs. The something more assumes amplified power with people who cannot give it a name or who (most often the case) do not even suspect its existence. Most people only react unconsciously to such hidden forces. Thus, we have only to call a calculated something more into existence, define it and give it shape, then people will follow.

Frank Herbert

People always want something more than immediate joy or that deeper sense called happiness. This is one of the secrets by which we shape the fulfillment of our designs. The something more assumes amplified power with people who cannot give it a name or who (most often the case) do not even suspect its existence. Most people only react unconsciously to such hidden forces. Thus, we have only to call a calculated something more into existence, define it and give it shape, then people will follow.

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About Frank Herbert

Franklin Patrick Herbert Jr. (October 8, 1920 – February 11, 1986) was an American science-fiction author, best known for his 1965 novel Dune and its five sequels. He also wrote short stories and worked as a newspaper journalist, photographer, book reviewer, ecological consultant, and lecturer.
Dune is the best-selling science fiction novel of all time, and the series is a classic of the science-fiction genre. The Dune saga, set in the distant future and taking place over millennia, explores complex themes, such as the long-term survival of the human species, human evolution, planetary science and ecology, and the intersection of religion, politics, economics, sex, and power in a future where humanity has long since developed interstellar travel and colonized many thousands of worlds.
The series has been adapted numerous times, including the feature film Dune (1984), the miniseries Frank Herbert's Dune and Children of Dune, and a motion picture trilogy currently in production, with Dune (2021) and Dune: Part Two (2024) having been released.