Erving Goffman Quote

Individuals are concerned notwith the moral issue of realizing these standards, but withthe amoral issue of engineering a convincing impression thatthese standards are being realized. Our activity, then, islargely concerned with moral matters, but as performers wedo not have a moral concern in these moral matters. Asperformers we are merchants of morality. Our day is givenover to intimate contact with the goods we display and ourminds are filled with intimate understandings of them; but itmay well be that the more attention we give to these goods,th e more d is ta n t we feel from them and from those who arebelieving enough to buy them. To use a different imagery,the very obligation and profitablility of appearing always ina steady moral light, of being a socialized character, forcesus to be the sort of person who is practiced in the ways ofthe stage.

Erving Goffman

individuals are concerned notwith the moral issue of realizing these standards, but withthe amoral issue of engineering a convincing impression thatthese standards are being realized. Our activity, then, islargely concerned with moral matters, but as performers wedo not have a moral concern in these moral matters. Asperformers we are merchants of morality. Our day is givenover to intimate contact with the goods we display and ourminds are filled with intimate understandings of them; but itmay well be that the more attention we give to these goods,th e more d is ta n t we feel from them and from those who arebelieving enough to buy them. To use a different imagery,the very obligation and profitablility of appearing always ina steady moral light, of being a socialized character, forcesus to be the sort of person who is practiced in the ways ofthe stage.

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About Erving Goffman

Erving Goffman (11 June 1922 – 19 November 1982) was a Canadian-born American sociologist, social psychologist, and writer, considered by some "the most influential American sociologist of the twentieth century".
In 2007, The Times Higher Education Guide listed him as the sixth most-cited author of books in the humanities and social sciences.
Goffman was the 73rd president of the American Sociological Association. His best-known contribution to social theory is his study of symbolic interaction. This took the form of dramaturgical analysis, beginning with his 1956 book The Presentation of Self in Everyday Life. Goffman's other major works include Asylums (1961), Stigma (1963), Interaction Ritual (1967), Frame Analysis (1974), and Forms of Talk (1981). His major areas of study included the sociology of everyday life, social interaction, the social construction of self, social organization (framing) of experience, and particular elements of social life such as total institutions and stigmas.