In the design process, there's a need to be culturally comprehensive.
People get this very romantic vision of a fashion designer who in one night makes 25 sketches and in the morning throws them on the table and there are a lot of women in white aprons with the pins on...
I don't design for myself. I design something keeping in mind that it has to please a lot of women.
I'm a fashion designer, not a shoe designer. I like to design clothes.
Fashion shows are really my way of communication.
