Douglas W. Hubbard Quote
The Likert scale. Respondents are asked to choose where they fall on a range of possible feelings about a thing, generally in the form of strongly dislike, dislike, strongly like, strongly disagree, and strongly agree. Multiple choice. Respondents are asked to pick from mutually exclusive sets, such as Republican, Democrat, Independent, other. Rank order. Respondents are asked to rank order several items. Example: Rank the following eight activities from least preferred (1) to most preferred (8). Open ended. Respondents are asked to simply write out a response in any way they like. Example: Was there anything you were dissatisfied with about our customer service?
Douglas W. Hubbard
The Likert scale. Respondents are asked to choose where they fall on a range of possible feelings about a thing, generally in the form of strongly dislike, dislike, strongly like, strongly disagree, and strongly agree. Multiple choice. Respondents are asked to pick from mutually exclusive sets, such as Republican, Democrat, Independent, other. Rank order. Respondents are asked to rank order several items. Example: Rank the following eight activities from least preferred (1) to most preferred (8). Open ended. Respondents are asked to simply write out a response in any way they like. Example: Was there anything you were dissatisfied with about our customer service?
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About Douglas W. Hubbard
Douglas Hubbard is a management consultant, speaker, and author in decision sciences and actuarial science.