Don DeLillo Quote

The supermarket shelves have been rearranged. It happened one day without warning. There is agitation and panic in the aisles, dismay in the faces of older shoppers.[…]They scrutinize the small print on packages, wary of a second level of betrayal. The men scan for stamped dates, the women for ingredients. Many have trouble making out the words. Smeared print, ghost images. In the altered shelves, the ambient roar, in the plain and heartless fact of their decline, they try to work their way through confusion. But in the end it doesn’t matter what they see or think they see. The terminals are equipped with holographic scanners, which decode the binary secret of every item, infallibly. This is the language of waves and radiation, or how the dead speak to the living. And this is where we wait together, regardless of our age, our carts stocked with brightly colored goods. A slowly moving line, satisfying, giving us time to glance at the tabloids in the racks. Everything we need that is not food or love is here in the tabloid racks. The tales of the supernatural and the extraterrestrial. The miracle vitamins, the cures for cancer, the remedies for obesity. The cults of the famous and the dead.

Don DeLillo

The supermarket shelves have been rearranged. It happened one day without warning. There is agitation and panic in the aisles, dismay in the faces of older shoppers.[…]They scrutinize the small print on packages, wary of a second level of betrayal. The men scan for stamped dates, the women for ingredients. Many have trouble making out the words. Smeared print, ghost images. In the altered shelves, the ambient roar, in the plain and heartless fact of their decline, they try to work their way through confusion. But in the end it doesn’t matter what they see or think they see. The terminals are equipped with holographic scanners, which decode the binary secret of every item, infallibly. This is the language of waves and radiation, or how the dead speak to the living. And this is where we wait together, regardless of our age, our carts stocked with brightly colored goods. A slowly moving line, satisfying, giving us time to glance at the tabloids in the racks. Everything we need that is not food or love is here in the tabloid racks. The tales of the supernatural and the extraterrestrial. The miracle vitamins, the cures for cancer, the remedies for obesity. The cults of the famous and the dead.

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About Don DeLillo

Donald Richard DeLillo (born November 20, 1936) is an American novelist, short story writer, playwright, screenwriter, and essayist. His works have covered subjects as diverse as consumerism, nuclear war, the complexities of language, art, television, the advent of the Digital Age, mathematics, politics, economics, and sports.
DeLillo was already a well-regarded cult writer in 1985, when the publication of White Noise brought him widespread recognition and the National Book Award for fiction. He followed this in 1988 with Libra, a novel about the assassination of John F. Kennedy. DeLillo won the PEN/Faulkner Award for Mao II, about terrorism and the media's scrutiny of writers' private lives, and the William Dean Howells Medal for Underworld, a historical novel that ranges in time from the dawn of the Cold War to the birth of the Internet. He was awarded the 1999 Jerusalem Prize, the 2010 PEN/Saul Bellow Award for Achievement in American Fiction, and the 2013 Library of Congress Prize for American Fiction.
DeLillo has described his themes as "living in dangerous times" and "the inner life of the culture". In a 2005 interview, he said that writers "must oppose systems. It's important to write against power, corporations, the state, and the whole system of consumption and of debilitating entertainments... I think writers, by nature, must oppose things, oppose whatever power tries to impose on us."