Dietrich Mateschitz Quote
When launching a product called an Energy Drink and named Red Bull, a product that stimulates body and mind, it is a short step to the roots where Red Bull came from. We have been doing this for 20 years - now it's called adventure sports, extreme sports, and outdoor sports.
Dietrich Mateschitz
When launching a product called an Energy Drink and named Red Bull, a product that stimulates body and mind, it is a short step to the roots where Red Bull came from. We have been doing this for 20 years - now it's called adventure sports, extreme sports, and outdoor sports.
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About Dietrich Mateschitz
Dietrich Markwart Eberhart Mateschitz (German: [ˈdiːtʁɪç ˈmaːtəʃɪts]; 20 May 1944 – 22 October 2022) was an Austrian billionaire businessman. He was the co-founder and 49% owner of Red Bull GmbH. In April 2022, Mateschitz's net worth was estimated at US$27.4 billion.
Mateschitz worked in marketing for Unilever and Blendax. While travelling in Thailand, he discovered the drink Krating Daeng, which he adapted into Red Bull. He founded Red Bull GmbH in 1984 and launched it in Austria in 1987. His company acquired or founded several sports teams around the world, including six-time Constructors' Champions Red Bull Racing and sister team RB in Formula One, and association football teams including FC Red Bull Salzburg and RB Leipzig.
Mateschitz worked in marketing for Unilever and Blendax. While travelling in Thailand, he discovered the drink Krating Daeng, which he adapted into Red Bull. He founded Red Bull GmbH in 1984 and launched it in Austria in 1987. His company acquired or founded several sports teams around the world, including six-time Constructors' Champions Red Bull Racing and sister team RB in Formula One, and association football teams including FC Red Bull Salzburg and RB Leipzig.