Following imprinting, valuations become locally coherent, as the consumer attempts to reconcile future decisions of a "similar kind" with the initial one. This creates an illusion of order, because co...
We all think that in the future, we are wonderful people. We will be patient, we will not procrastinate, we will exercise, we will eat well... The problem is we never get to live in that future. We al...
How can we unshackle ourselves from this irrational impulse to chase worthless options? In 1941 the philosopher Erich Fromm wrote a book called Escape from Freedom. In a modern democracy, he said, peo...
Man is a pliant animal, a being who gets accustomed to anything. —FYODOR DOSTOYEVSKY