“ Following imprinting, valuations become locally coherent, as the consumer attempts to reconcile future decisions of a "similar kind" with the initial one. This creates an illusion of order, because co… Dan Ariely
“ We all think that in the future, we are wonderful people. We will be patient, we will not procrastinate, we will exercise, we will eat well... The problem is we never get to live in that future. We al… Dan Ariely
“ How can we unshackle ourselves from this irrational impulse to chase worthless options? In 1941 the philosopher Erich Fromm wrote a book called Escape from Freedom. In a modern democracy, he said, peo… Dan Ariely
“ When the Starbursts cost a cent apiece, the average number of candies per customer was 3.5, but when the price went down to zero, the average went down to 1.1 per customer. The students limited themse… Dan Ariely
“ If we start to think about trust as a public good (like clean air and water), we see that we can all benefit from higher levels of trust in terms of communicating with others, making financial transit… Dan Ariely
“ One percent of people will always be honest and never steal," the locksmith said. "Another one percent will always be dishonest and always try to pick your lock and steal your television. And the rest… Dan Ariely
“ When people think about a placebo such as the royal touch, they usually dismiss it as "just psychology." But, there is nothing "just" about the power of a placebo, and in reality it represents the ama… Dan Ariely
“ Ownership is not limited to material things. It can also apply to points of view. Once we take ownership of an idea — whether it’s about politics or sports — what do we do? We love it perhaps more tha… Dan Ariely
“ Moreover, grandmothers of students who aren't doing so well in class are at even higher risk - students who are failing are fifty times more likely to lose a grandmother compared with non-failing stud… Dan Ariely
“ It seems then that instead of consumers' willingness to pay influencing market prices, the causality is somewhat reversed and it is market prices themselves that influence consumers' willingness to pa… Dan Ariely
“ In essence, individuals more concerned with portraying their own uniqueness were more likely to select an alcoholic beverage not yet ordered at their table in an effort to demonstrate that they were i… Dan Ariely
“ ...[D]ivision of labor, in my mind, is one of the dangers of work-based technology. Modern IT infrastructure allows us to break projects into very small, discrete parts and assign each person to do on… Dan Ariely
“ One of my colleagues in Duke, Ralph Keeney, noted that America's top killer isn't cancer or heart disease, nor is it smoking or obesity. It's our inability to make smart choices and overcome our own s… Dan Ariely
“ In running back and forth among the things that might be important, we forget to spend enough time on what really is important. Dan Ariely
“ Understand that relativity is everywhere, and that we view everything through its lens - rose-colored or otherwise. When you meet someone in a different country or city and it seems that you have magi… Dan Ariely
“ Another company came up with an even more brilliant idea --- that nobody could own their own cubicle -- designing the system such that those who showed up to work earliest in the morning could claim t… Dan Ariely
“ To summarize, using money to motivate people can be a double-edged sword. For tasks that require cognitive ability, low to moderate performance-based incentives can help. But when the incentive level… Dan Ariely
