And that’s the trap of marginal thinking. You can see the immediate costs of investing, but it’s really hard to accurately see the costs of not investing. When you decide that the upside of investing...
A product becomes a commodity within a specific market segment when the repeated changes in the basis of competition, as described above, completely play themselves out, that is, when market needs on...
Any program for resolving our runaway health-care costs that does not have a credible plan for changing the way we care for the chronically ill can't make more than a small dent in the total problem.
You need to define an opportunity that is disruptive relative to all the established players in the targeted market, or you should not invest in the idea.
One of the most common versions of this mistake that high-potential young professionals make is believing that investments in life can be sequenced.
Disruptive technologies bring to a market a very different value proposition than had been available previously. Generally, disruptive technologies underperform established products in mainstream mark...
Disruptive innovations, in contrast, don’t attempt to bring better products to established customers in existing markets. Rather, they disrupt and redefine that trajectory by introducing products and...
As successful companies mature, employees gradually come to assume that the priorities they have learned to accept, and the ways of doing things and methods of making decisions that they have employed...
As difficult as it may seem, you've got to be honest with yourself about this whole process. Change can often be difficult, and it will probably seem easier to just stick with what you are already doi...
As Medicare, Medicaid, and private health assistance companies pervasively inserted themselves between patients and providers, the market ultimately evolved toward what economists call monopsony—where...
An organization’s capabilities reside in two places. The first is in its processes—the methods by which people have learned to transform inputs of labor, energy, materials, information, cash, and tech...
American Girl dolls are nice. But they aren’t amazing. In recent years Toys R Us, Walmart, and even Disney have all tried to challenge American Girl’s success with similar dolls (Journey Girls, My Lif...
So Medtronic adjusted not only its marketing efforts, but also the services it provided to directly target potential patients. For example, in conjunction with local cardiologists, Medtronic organized...
Most of the world’s most successful innovators see problems through a different lens from the rest of us. Why didn’t Hertz come up with a Zipcar-like product first? Kodak came close to creating a kind...
Doctors today are under such pressure to see more patients that they simply don't have the time to spend with drug company salespeople. And doctors are much less dependent upon detailers to learn abou...
But was the Newton a failure? The timing of Newton’s entry into the handheld market was akin to the timing of the Apple II into the desktop market. It was a market-creating, disruptive product targete...