AtomicQuote

Clayton M. Christensen Quote

A jobs-to-be-done lens can help innovators come to market with an initial product that is much closer to what customers ultimately will discover that they value. The way to get as close as possible to this target is to develop hypotheses by carefully observing what people seem to be trying to achieve for themselves, and then to ask them about it.9

Clayton M. Christensen

A jobs-to-be-done lens can help innovators come to market with an initial product that is much closer to what customers ultimately will discover that they value. The way to get as close as possible to this target is to develop hypotheses by carefully observing what people seem to be trying to achieve for themselves, and then to ask them about it.9

Related Quotes

We demand privacy, yet we glorify those that break into computers.

Bill McCollum

We demand privacy, yet we glorify those that break into computers.

Tags: computers, privacy, break, demand

I've never won an award for anything, and I think it's weird. I mean, that's really cool but it's strange to think you could get an award for acting. I always thought that was strange.

Bobby Cannavale

I've never won an award for anything, and I think it's weird. I mean, that's really cool but it's strange to think you could get an award for acting. I always thought that was strange.

Tags: cool

5 Ways To Build Your Brand on Social Media:1 Post content that add value2 Spread positivity3 Create steady stream of info4 Make an impact5 Be yourself

Germany Kent

5 Ways To Build Your Brand on Social Media:1 Post content that add value2 Spread positivity3 Create steady stream of info4 Make an impact5 Be yourself

Tags: add value, authors, be social, bloggers, blogging, brand image, building, change, change agent, communication

Authentic Christian living has its own order of priority in our lives: God first, others second, self third.

Billy Graham

Authentic Christian living has its own order of priority in our lives: God first, others second, self third.

Tags: billy graham, christian life

How to win in life:1 work hard 2 complain less 3 listen more 4 try, learn, grow5 don't let people tell you it cant be done6 make no excuses

Germany Kent

How to win in life:1 work hard 2 complain less 3 listen more 4 try, learn, grow5 don't let people tell you it cant be done6 make no excuses

Tags: achieve your dreams, achievement and attitude, achievements, achievements success, attitude, attitude inspiration, attitude toward life, authentic self, authenticity, author

Indeed, the acknowledgement of God is not synonymous with religion.

Roy Moore

Indeed, the acknowledgement of God is not synonymous with religion.

Tags: religion, god, acknowledgement, indeed

The elegance under pressure is the result of fearlessness.

Ashish Patel

The elegance under pressure is the result of fearlessness.

Tags: achievement, challenge, choices, commitment, courage, decision making, determination, dream, efforts, elegance

The hurt that troubled children create is never greater than the hurt they feel.

L. Tobin

The hurt that troubled children create is never greater than the hurt they feel.

Tags: abuse, bad behavior, children, hurt, naughty

A building has integrity just like a man. And just as seldom.

Ayn Rand

A building has integrity just like a man. And just as seldom.

Tags: architecture, integrity, man, building

I need to stop running back to you in my mind all the time.

Ranata Suzuki

I need to stop running back to you in my mind all the time.

Tags: adversity, always yours, beautiful, brave, brave heart, bravery, break up, break ups, breakup, broken heart
About Clayton M. Christensen

Clayton Magleby Christensen (April 6, 1952 – January 23, 2020) was an American academic and business consultant who developed the theory of "disruptive innovation", which has been called the most influential business idea of the early 21st century. Christensen introduced "disruption" in his 1997 book The Innovator's Dilemma, and it led The Economist to term him "the most influential management thinker of his time." He served as the Kim B. Clark Professor of Business Administration at the Harvard Business School (HBS), and was also a leader and writer in the Church of Jesus Christ of Latter-day Saints (LDS Church). He was one of the founders of the Jobs to Be Done development methodology.
Christensen was also a co-founder of Rose Park Advisors, a venture capital firm, and Innosight, a management consulting and investment firm specializing in innovation.