“ Design is, literally, purposeful planning. Graphic Design, then, is the form those plans will take. Chip Kidd
“ Twenty-six letters: Marjorie Morningstar or Ulysses. The man-made world means exactly that. There isn't an inch of it that doesn't have to be dealt with, figured out, executed. And it's waiting for yo… Chip Kidd
“ Graphic Design for its own sake will never happen, because the concept cancels itself out — a poster about nothing other than itself is not Graphic Design, it's … makin' ART. Chip Kidd
“ Penguin Classic, with the orange bands at the top and bottom; and the Gill Sans thirty-sixpoint title, all caps, centered and medium weight, in black on the white band in the middle. One of the design… Chip Kidd
“ Hey, have you heard that one about the difference between me, Wit, and my loutish cousin, Hilarity? No? Okay, so I walk into a bar, you see, very unassuming, and order a martini. Then the bartender, H… Chip Kidd
“ Never fall in love with an idea. They're whores: if the one you're with isn't doing the job, there's always, always, always another. Chip Kidd
“ Photography opened up quite a little Pandora's box, kiddies. (...) Once we no longer had to depend on drawing and painting to record our existence — once they became an option — they mutated . . . int… Chip Kidd
“ Life is a life-long assignment that must be constantly analyzed, clarified, figured out, and responded to appropriately. Chip Kidd
“ He was the most astonishing contradiction of components I’d ever encountered. Shy yet fiercely communicative when putting an idea into your head. Vocally astringent regarding his own abilities but not… Chip Kidd
“ Even if I wasn’t a Japanophile, I would still use chopsticks all the time, for all kinds of cuisine. Especially salads, which can be unwieldy on a fork. The cultural difference between selecting your… Chip Kidd
“ Yes, Garnett Grey was an Architect. Were a psychoanalyst to approach him from behind, tap his shoulder, and say 'Humanity,' Garrett'd spin and respond, without hesitation, 'Solvable'. Chip Kidd
“ My longing for someone to talk to made Himillsy the lightning bug in my honey jar. I punched holes in the lid so she could breathe. Chip Kidd
“ Kiddies, Graphic Design, if you wield it effectively, is Power. Power to transmit ideas that change everything. Power that can destroy an entire race or save a nation from despair. In this century, Ge… Chip Kidd
