Charles Duhigg Quote

The Patriots’ quarterback, Tom Brady, had scored touchdowns in far less time. Sure enough, within seconds of the start of play, Brady moved his team halfway down the field. With seventeen seconds remaining, the Patriots were within striking distance, poised for a final big play that would hand Dungy another defeat and crush, yet again, his team’s Super Bowl dreams. As the Patriots approached the line of scrimmage, the Colts’ defense went into their stances. Marlin Jackson, a Colts cornerback, stood ten yards back from the line. He looked at his cues: the width of the gaps between the Patriot linemen and the depth of the running back’s stance. Both told him this was going to be a passing play. Tom Brady, the Patriots’ quarterback, took the snap and dropped back to pass. Jackson was already moving. Brady cocked his arm and heaved the ball. His intended target was a Patriot receiver twenty-two yards away, wide open, near the middle of the field. If the receiver caught the ball, it was likely he could make it close to the end zone or score a touchdown. The football flew through the air. Jackson, the Colts cornerback, was already running at an angle, following his habits. He rushed past the receiver’s right shoulder, cutting in front of him just as the ball arrived. Jackson plucked the ball out of the air for an interception, ran a few more steps and then slid to the ground, hugging the ball to his chest. The whole play had taken less than five seconds. The game was over. Dungy and the Colts had won. Two weeks later, they won the Super Bowl. There are dozens of reasons that might explain why the Colts finally became champions that year. Maybe they got lucky. Maybe it was just their time. But Dungy’s players say it’s because they believed, and because that belief made everything they had learned—all the routines they had practiced until they became automatic—stick, even at the most stressful moments. We’re proud to have won this championship for our leader, Coach Dungy, Peyton Manning told the crowd afterward, cradling the Lombardi Trophy. Dungy turned to his wife. We did it, he said.

Charles Duhigg

The Patriots’ quarterback, Tom Brady, had scored touchdowns in far less time. Sure enough, within seconds of the start of play, Brady moved his team halfway down the field. With seventeen seconds remaining, the Patriots were within striking distance, poised for a final big play that would hand Dungy another defeat and crush, yet again, his team’s Super Bowl dreams. As the Patriots approached the line of scrimmage, the Colts’ defense went into their stances. Marlin Jackson, a Colts cornerback, stood ten yards back from the line. He looked at his cues: the width of the gaps between the Patriot linemen and the depth of the running back’s stance. Both told him this was going to be a passing play. Tom Brady, the Patriots’ quarterback, took the snap and dropped back to pass. Jackson was already moving. Brady cocked his arm and heaved the ball. His intended target was a Patriot receiver twenty-two yards away, wide open, near the middle of the field. If the receiver caught the ball, it was likely he could make it close to the end zone or score a touchdown. The football flew through the air. Jackson, the Colts cornerback, was already running at an angle, following his habits. He rushed past the receiver’s right shoulder, cutting in front of him just as the ball arrived. Jackson plucked the ball out of the air for an interception, ran a few more steps and then slid to the ground, hugging the ball to his chest. The whole play had taken less than five seconds. The game was over. Dungy and the Colts had won. Two weeks later, they won the Super Bowl. There are dozens of reasons that might explain why the Colts finally became champions that year. Maybe they got lucky. Maybe it was just their time. But Dungy’s players say it’s because they believed, and because that belief made everything they had learned—all the routines they had practiced until they became automatic—stick, even at the most stressful moments. We’re proud to have won this championship for our leader, Coach Dungy, Peyton Manning told the crowd afterward, cradling the Lombardi Trophy. Dungy turned to his wife. We did it, he said.

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About Charles Duhigg

Charles Duhigg (born 1974) is an American journalist and non-fiction author. He was a reporter for The New York Times, currently writes for The New Yorker Magazine and is the author of three books on habits and productivity, titled The Power of Habit: Why We Do What We Do in Life and Business, Smarter Faster Better and Supercommunicators: How to Unlock the Secret Language of Connection. In 2013, Duhigg was the recipient, as part of a team of New York Times reporters, of the Pulitzer Prize for Explanatory Reporting for a series of ten articles on the business practices of Apple and other technology companies.