If there was a bad guy we could appeal to the people because, like it or not, we, the huddled masses, want our public figures to be good or bad but rarely allow them to mix the two. Not good an bad. We place people in these categories, which then creates a smooth story-line but also a dichotomy. It's why we like our male movie stars to be either bad boys or heroes, our leading ladies sluts or soccer moms. We like our politicians to be tough guys or saints. What we don't like are any signs of actual humanity, a mixture of the two. So we are left with the question: who is the bad guy? And is the bad guy in control of all that is bad?