AtomicQuote

Bill Bernback Quote

In advertising not to be different is virtually suicidal.

Bill Bernback

In advertising not to be different is virtually suicidal.

Tags: advertising

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Marketing is so powerful that it can make even an extremely untalented musician a one-hundred-hits wonder.

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Marketing is so powerful that it can make even an extremely untalented musician a one-hundred-hits wonder.

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The death of a billionaire is worth more to the media than the lives of a billion poor people.

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The death of a billionaire is worth more to the media than the lives of a billion poor people.

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No offense but a seller will say whatever it takes to sell a product but if you sum it up, it comes down to hard work.

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No offense but a seller will say whatever it takes to sell a product but if you sum it up, it comes down to hard work.

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The heart is a muscle. You 'know' in your limbic system. The seat of instinct. The mammalian brain. Deeper, wider, beyond logic. That is where advertising works, not in the upstart cortex. What we thi...

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The heart is a muscle. You 'know' in your limbic system. The seat of instinct. The mammalian brain. Deeper, wider, beyond logic. That is where advertising works, not in the upstart cortex. What we thi...

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Be creative while inventing ideas, but be disciplined while implementing them.

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Be creative while inventing ideas, but be disciplined while implementing them.

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A church service starts and ends with a prayer. A magazine starts and ends with an advert.

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A church service starts and ends with a prayer. A magazine starts and ends with an advert.

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Copywriters, journalists, mainstream authors, ghostwriters, bloggers and advertising creatives have as much right to think of themselves as good writers as academics, poets, or literary novelists.

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Copywriters, journalists, mainstream authors, ghostwriters, bloggers and advertising creatives have as much right to think of themselves as good writers as academics, poets, or literary novelists.

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If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.

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If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.

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A celebrity's body is an advertiser's canvas.

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A celebrity's body is an advertiser's canvas.

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Don't fight to be right, but fight when you are right.

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Don't fight to be right, but fight when you are right.

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