A critical ingredient which binds customers to a brand is trust
If you are on social media, and you are not learning, not laughing, not being inspired or not networking, then you are using it wrong.
Tweet others the way you want to want to be tweeted.
Freedom of Speech doesn't justify online bullying. Words have power, be careful how you use them.
I don't care about wearing branded clothes or flaunting brands. But I do care about the books that I read and the music that I listen to.
In this era where you can be anything you want to be, it is very alluring to miss the most important mark in life - fulfillment and meaning; Remember that, what you can do may not be necessarily what...
Great brands listen, learn and then leverage
Don't beg for platforms, build your platform.
You and your brand are as good as the value you bring to the marketplace
The future belongs to those who are building brands now, for they will be sought-after.
Branding is he ability to constantly create a perception in the minds of your audience/market that there is no product/service like yours that meet their needs and wants by providing distinct value