AWAY OF EASING THE BURDEN THAT FREEDOM OF CHOICE IMPOSES IS to make decisions about when to make decisions. These are what Cass Sunstein and Edna Ullmann-Margalit call second-order decisions. One kind...
Restricting yourself in this way may seem both difficult and arbitrary, but actually, this is the kind of discipline we exercise in other aspects of life. You may have a rule of thumb never to have mo...
Religious institutions then become a kind of market for comfort, tranquility, spirituality, and ethical reflection, and we religion consumers shop in that market until we find what we like.
Pay attention to what you’re giving up in the next-best alternative, but don’t waste energy feeling bad about having passed up an option further down the list that you wouldn’t have gotten to anyway.
Ninety percent of adults spend half their waking lives doing things they would rather not be doing at places they would rather not be.
Most good decisions will involve these steps: Figure out your goal or goals. Evaluate the importance of each goal. Array the options. Evaluate how likely each of the options is to meet your goals. Pic...
But clearly, the lesson is that incentives can be a dangerous weapon. A critic of this research might say that the problem is not incentives, but dumb incentives. No doubt, some incentives are dumber...
I am not suggesting that we will always, or even frequently, be better off going with our gut when making choices. What I am suggesting is there are pitfalls to deciding after analyzing. My concern, g...
Following the other suggestions I’ve made may sometimes mean that when judged by an absolute standard, the results of decisions will be less good than they might otherwise have been—all the more reaso...
In general, human beings are remarkably bad at predicting how various experiences will make them feel.
Even though we don’t expect it to happen, such adaptation to pleasure is inevitable, and it may cause more disappointment in a world of many choices than in a world of few.
In a world of scarcity, opportunities don't present themselves in bunches, and the decisions people face are between approach and avoidance, acceptance or rejection.
But knowing what we want means, in essence, being able to anticipate accurately how one choice or another will make us feel, and that is no simple task.
But if you’ve been convinced by the arguments and the evidence in this book, you now know that choice has a downside, an awareness that should make it easier for you to adopt, and live with, a two opt...
If you seek and accept only the best, you are a maximizer.
If we are responsible for an action that turns out badly and if it almost turned out well, then we are prime candidates for regret.
The circumstances of modern life seem to be conspiring to make experiences less satisfying than they could and perhaps should be, in part because of the richness against which we are comparing our own...
So the researchers concluded that being forced to confront trade-offs in making decisions makes people unhappy and indecisive.
The benefits of having options are apparent with each particular decision we face, but the costs are subtle and cumulative.
Most good decisions will involve these steps:1. Figure out your goal or goals.2. Evaluate the importance of each goal.3. Array the options.4. Evaluate how likely each of the options is to meet your go...
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