Barry Schwartz Quote
The very wealth of options before us may turn us from choosers into pickers. A chooser is someone who thinks actively about the possibilities before making a decision. A chooser reflects on what's important to him or her in life, what's important about this particular decision, and what the short- and long-range consequences of the decision may be. A chooser makes decisions in a way that reflects awareness of what a given choice means about him or her as a person. Finally, a chooser is thoughtful enough to conclude that perhaps none of the available alternatives are satisfactory, and that if he or she wants the right alternative, he or she might have to create it. A picker does none of these things.
The very wealth of options before us may turn us from choosers into pickers. A chooser is someone who thinks actively about the possibilities before making a decision. A chooser reflects on what's important to him or her in life, what's important about this particular decision, and what the short- and long-range consequences of the decision may be. A chooser makes decisions in a way that reflects awareness of what a given choice means about him or her as a person. Finally, a chooser is thoughtful enough to conclude that perhaps none of the available alternatives are satisfactory, and that if he or she wants the right alternative, he or she might have to create it. A picker does none of these things.
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About Barry Schwartz
Barry Schwartz (psychologist) (born 1946), American psychologist
Barry Schwartz (technologist) (born 1980), blogger and reporter who writes about search engines and search engine marketing
Barry K. Schwartz (born 1942), American businessman, Thoroughbred racehorse owner, and former horse racing industry executive
Barry Schwartz (sociologist) (1938–2021), American sociologist