Alfie Kohn Quote
YOU CAN’T ALWAYS JUDGE a book by its cover, but you can sometimes feel justified in discarding one on the basis of its title. Anything called How to Motivate Your Work Force, Making People Productive, or something of the sort can safely be passed over because the enterprise it describes is wholly misconceived. Strictly speaking, said Douglas McGregor, the answer to the question managers so often ask of behavioral scientists—’How do you motivate people?’—is, ‘You don’t.’1
Alfie Kohn
YOU CAN’T ALWAYS JUDGE a book by its cover, but you can sometimes feel justified in discarding one on the basis of its title. Anything called How to Motivate Your Work Force, Making People Productive, or something of the sort can safely be passed over because the enterprise it describes is wholly misconceived. Strictly speaking, said Douglas McGregor, the answer to the question managers so often ask of behavioral scientists—’How do you motivate people?’—is, ‘You don’t.’1
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