You can’t just come out and say what you have to say. That’s what people do on airplanes, when a man plops down next to you in the aisle seat of your flight to New York, spills peanuts all over the place (back when the cheapskate airlines at least gave you peanuts), and tells you about what his boss did to him the day before. You know how your eyes glaze over when you hear a story like that? That’s because of the way he’s telling his story. You need a good way to tell your story.