Your Core Values are the "glue" that holds your business together.
It is a sad thing to me that in this world a persons value is measured by the size of their wallet.
Value supported family and friends.
When a worrier acts bravery and face death in a battle, rest assured that he/she is knows that the case fought for has its values.
Your business values can make you soar above the competition.
It is a simple tale, but its message is an enduring one: virtue and generosity will be rewarded in ways that one cannot know.