You can't build a strong personal brand by just posting status updates... people need more than that, they need valuable content, beyond updates and tweets.
Branding is he ability to constantly create a perception in the minds of your audience/market that there is no product/service like yours that meet their needs and wants by providing distinct value
What makes your brand stick and tick is your ability to make it memorable
Your brand name and recognition is important. However, to create a lasting and remarkable impression, you must remember that you and your brand are as good as the value you bring to the marketplace.
Until you become so passionate about you and your business no one will. You are your first cheerleader and business promoter.
In the digital economy, if you can't be trusted you have no business doing business.
Instead of overly seeking to get more 'likes' and 'followers' on social media seek to build trust and more meaningful, lasting relationships.
If opportunity doesn't come knocking at your door, build a brand.