In Business, you don't get what you deserve, you get what you negotiate.
We should have imposed new sanctions in 2013 and maintained the strength of our negotiating position, which is what brought Iran to the table in the first place.
(p. pr. & vb. n.) of Negotiate
A fundamentalist can't bring himself or herself to negotiate with people who disagree with them because the negotiating process itself is an indication of implied equality.
No wonder women don't negotiate as often as men. It's like trying to cross a minefield backward in high heels.