“ You have a very high probability of your quote and your name being distributed, posted, and shared around the world! Ken Poirot
“ DOOR MONEY” To focus on door money means one is paying so much attention to the amount of money they are making at the door they do not consider there is much more profit to be made inside a venue. Carlos Wallace
“ Poor practices are blunting email marketing’s effectiveness and keeping its ROI from being truly awesome. Chad White
“ Investments in greater email marketing sophistication often lead to even higher returns, not diminishing returns. Chad White
“ Best practices are those practices that generally produce the best results or minimize risk. Chad White
“ The on-brand execution of best practices tailored to your unique audience is what leads to the best execution. Chad White
“ Best practices are particularly valuable to those who are unfamiliar with email’s unique, often confusing rules. Chad White
“ Marketers and executives are very different from the average consumer, so your instincts may mislead you. Chad White
“ Given the reality of limited time and resources, best practices provide a valuable, low risk, default starting point. Chad White
