“ Poor practices are blunting email marketing’s effectiveness and keeping its ROI from being truly awesome. Chad White
“ Investments in greater email marketing sophistication often lead to even higher returns, not diminishing returns. Chad White
“ Best practices are those practices that generally produce the best results or minimize risk. Chad White
“ The on-brand execution of best practices tailored to your unique audience is what leads to the best execution. Chad White
“ Best practices are particularly valuable to those who are unfamiliar with email’s unique, often confusing rules. Chad White
“ Marketers and executives are very different from the average consumer, so your instincts may mislead you. Chad White
“ Given the reality of limited time and resources, best practices provide a valuable, low risk, default starting point. Chad White
