You can't force creatives into a box. If you try, they'll no longer be creative. And no one will want your box.
To be able to listen -- really, wholly passively, self-effacingly listen -- without presupposing, classifying, improving, controverting, evaluating, approving or disapproving, without dueling with wha...
And I’m not spying! I’m evaluating!It’s the same difference!