“ Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it. Laura Busche
“ People relate to people, and if your brand feels like people, they’ll relate to you, too. Laura Busche
“ Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you. Laura Busche
“ Do everything in your power to make customers go confidently in the direction of their purchase intention. Laura Busche
“ Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity—in startups, enterprises, and life itself. Laura Busche
“ So, you don’t have money to invest in your brand? You do have money for damage control, right?Here’s the thing: anyone can make your brand inferior in your absence. Laura Busche
“ I faced people from all walks of business who fully disregarded design (though they were completely influenced by it). I also met fine artists who drowned in their own work and the dense creative univ… Laura Busche
“ If you're not called crazy when you launch something new, it means you're not thinking BIG enough. Linda Rottenberg
“ Age did not have to prohibit or inhibit a woman’s ability to make money or a living. Age did not diminish a woman’s usefulness as a self-employed person or entrepreneur. Age did not limit the ways in… Robin Caldwell
“ Catch a customer with emotion and you will have a customer for a day; but, capture a customer with value and you will keep a customer for a lifetime. I truly believe in good, old-fashioned values when… C. JoyBell C.
“ Business is about creating VALUE for people. And earning money is the OUTCOME of creating value for people! Kevin J. Donaldson
“ Before you start any business, you need to get your target audience down pat. Who do you want to serve? Who will your product/service benefit the most? Don’t worry about the rest. Kevin J. Donaldson
