“ The mere observation that something is popular, or even that it became so rapidly, is not sufficient to establish that it spread in a manner that resembles a virus. Popularity on the internet is drive… Derek Thompson
“ It is an economic fact that predicting the future is most valuable when everybody thinks you are wrong Derek Thompson
“ It is an economic fact that predicting the future is most valuable when everybody things you are wrong. Derek Thompson
“ This sell something familiar, make it surprising. To sell something surprising, make it familiar. Derek Thompson
“ People gravitate toward products that are bold, but instantly comprehensible: Most Advanced Yet Acceptable--MAYA. Derek Thompson
“ When something becomes hard to think about, people transfer the discomfort of the thought, to the object of their thinking. Derek Thompson
“ It begs for a gospel of perseverance through inevitable failure... There is no antidote to the chaos of creative markets. Only the brute doggedness to endure it. Derek Thompson
“ This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments. Derek Thompson
