“ If you would not spend time looking at it, do not ship it. One of the best quality assurance rules of thumb is to avoid publishing content that you would not consume. Simple, yet so hard to execute on… Laura Busche
“ Explore your own innermost thoughts to create content that will evoke deeply relatable emotions and passion in others. Ken Poirot
“ The first lesson in constructing viral content is having the strength, courage, and self-confidence to get in touch with your own feelings, thinking about what profoundly affects you. Ken Poirot