Your brand is the unique persona and identity of you, your company, product or service that sets it apart from others in the same market space. It is the image you or your business present to the worl...
Book authors are in high demand for speaking engagements and appearances; they are the new ‘celebrity’ and celebrities gain access. Authors not only make money from royalties or book advances but from...
The decision to create a book trailer is entirely up to you. I can remember when "video killed the radio star" on MTV and how excited I was with some music videos (the ones that lived up to or exceede...
The final option to have your book completed is to hire a ghost writer. The challenge with this option is that it is important to note that your voice IS an integral part of your branding. When you hi...
Writing your book is not the end all of your strategy. It is a powerful catalyst that will push you to the top of your game. You see, something magical happens when you write your book and this is the...
An increasing number of people are taking advantage of having a leg up on their competition by branding themselves as "the expert" in their particular niche. Call it a business card, a resume, a billb...
I hope you have a book telling others how you do what you do. If you answered no, then I challenge you to spend the next couple of hours reading this book and then, in the next ten days implementing w...
We live in the information age and the sheer volume of it being available everywhere, creates a need for information that has value. Yes, we can look anything up on Google but who has the time? Can we...
The out-dated imagery of sitting over a dusty typewriter staring at blank pages for years is a fallacy and probably designed to keep you from living up to your fullest potential.
