Yvon Chouinard Quote

Once you lose the discipline of functionality as a design guidepost, the imagination runs amok.

Yvon Chouinard

Once you lose the discipline of functionality as a design guidepost, the imagination runs amok.

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About Yvon Chouinard

Yvon Chouinard (born November 9, 1938) is an American rock climber, environmentalist, and businessman. His company, Patagonia, sells outdoor products, outerwear, and food. He was named one of the 100 most influential people in the world by Time magazine in 2023.