AtomicQuote

Yves Behar Quote

When clients come to my design agency and say 'I want to be the Apple of this or that,' we say 'Okay, are you ready to be the Steve Jobs?' Few are up to the task.

Yves Behar

When clients come to my design agency and say 'I want to be the Apple of this or that,' we say 'Okay, are you ready to be the Steve Jobs?' Few are up to the task.

Tags: apple, want, you

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About Yves Behar

Yves Béhar (born 1967) is a Swiss-born American designer, entrepreneur, and educator. He is the founder and principal designer of Fuseproject, an industrial design and brand development firm. Béhar is also the co-founder and Chief Creative Officer of August Smart Lock, a smart lock company acquired by Assa Abloy in 2017; and co-founder of Canopy, a co-working space based in San Francisco.
In 2011, the Conde Nast Innovation and Design Awards recognized him as Designer of the Year. His clients have included Herman Miller, Movado, PUMA, Kodak, MINI, Western Digital, See Better to Learn Better, General Electric, Swarovski, Samsung, SNOO'S Happiest Baby Smart Bassinet, Jimmyjane, Prada and Cobalt Robotics.