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William Gaddis Quote

A product would drop out of sight overnight without advertising, I don’t care what it is, a book or a brand of soap, it would drop out of sight. We’ve had the goddam Ages of Faith, we’ve had the goddam Age of Reason. This is the Age of Publicity.

William Gaddis

A product would drop out of sight overnight without advertising, I don’t care what it is, a book or a brand of soap, it would drop out of sight. We’ve had the goddam Ages of Faith, we’ve had the goddam Age of Reason. This is the Age of Publicity.

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About William Gaddis

William Thomas Gaddis Jr. (December 29, 1922 – December 16, 1998) was an American novelist.
The first and longest of his five novels, The Recognitions, was named one of TIME magazine's 100 best novels from 1923 to 2005
and two others, J R and A Frolic of His Own, won the annual U.S. National Book Award for Fiction.
A collection of his essays was published posthumously as The Rush for Second Place (2002). The Letters of William Gaddis was published by Dalkey Archive Press in February 2013.
A MacArthur Fellow, Gaddis is widely considered one of the first and most important American postmodern writers.