Walter Isaacson Quote
Still allergic to PowerPoints and formal presentations, he insisted that the people around the table hash out issues from various vantages and the perspectives of different departments. Because he believed that Apple's great advantage was its integration of the whole widget- from design to hardware to software to content-he wanted all departments at the company to work together in parallel. The phrases he used were deep collaboration and concurrent engineering. Instead of a development process in which a product would be passed sequentially from engineering to design to manufacturing to marketing and distribution, these various departments collaborated simultaneously. Our method was to develop integrated products, and that meant our process had to be integrated and collaborative, Jobs said. This approach also applied to key hires. He would have candidates meet the top leaders-Cook, Tevanian, Schiller, Rubinstein, Ive- rather than just the managers of the department where they wanted to work. Then we all get together without the person and talk about whether they'll fit in, Jobs said.
Still allergic to PowerPoints and formal presentations, he insisted that the people around the table hash out issues from various vantages and the perspectives of different departments. Because he believed that Apple's great advantage was its integration of the whole widget- from design to hardware to software to content-he wanted all departments at the company to work together in parallel. The phrases he used were deep collaboration and concurrent engineering. Instead of a development process in which a product would be passed sequentially from engineering to design to manufacturing to marketing and distribution, these various departments collaborated simultaneously. Our method was to develop integrated products, and that meant our process had to be integrated and collaborative, Jobs said. This approach also applied to key hires. He would have candidates meet the top leaders-Cook, Tevanian, Schiller, Rubinstein, Ive- rather than just the managers of the department where they wanted to work. Then we all get together without the person and talk about whether they'll fit in, Jobs said.
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About Walter Isaacson
Isaacson attended Harvard University and Pembroke College, Oxford as a Rhodes scholar. He is the co-author with Evan Thomas of The Wise Men: Six Friends and the World They Made (1986) and the author of Pro and Con (1983), Kissinger: A Biography (1992), Benjamin Franklin: An American Life (2003), Einstein: His Life and Universe (2007), American Sketches (2009), Steve Jobs (2011), The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution (2014), Leonardo da Vinci (2017), The Code Breaker: Jennifer Doudna, Gene Editing, and the Future of the Human Race (2021) and Elon Musk (2023).
Isaacson is a professor at Tulane University and an advisory partner at Perella Weinberg Partners, a New York City-based financial services firm. He was vice chair of the Louisiana Recovery Authority, which oversaw the rebuilding after Hurricane Katrina, chaired the government board that runs Voice of America, and was a member of the Defense Innovation Board.