Walter Isaacson Quote
Maybe it’s time Steve Jobs stopped thinking quite so differently, Business Week wrote in a story headlined Sorry Steve, Here’s Why Apple Stores Won’t Work. Apple’s former chief financial officer, Joseph Graziano, was quoted as saying, Apple’s problem is it still believes the way to grow is serving caviar in a world that seems pretty content with cheese and crackers. And the retail consultant David Goldstein declared, I give them two years before they’re turning out the lights on a very painful and expensive mistake.
Walter Isaacson
Maybe it’s time Steve Jobs stopped thinking quite so differently, Business Week wrote in a story headlined Sorry Steve, Here’s Why Apple Stores Won’t Work. Apple’s former chief financial officer, Joseph Graziano, was quoted as saying, Apple’s problem is it still believes the way to grow is serving caviar in a world that seems pretty content with cheese and crackers. And the retail consultant David Goldstein declared, I give them two years before they’re turning out the lights on a very painful and expensive mistake.
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About Walter Isaacson
Isaacson attended Harvard University and Pembroke College, Oxford as a Rhodes scholar. He is the co-author with Evan Thomas of The Wise Men: Six Friends and the World They Made (1986) and the author of Pro and Con (1983), Kissinger: A Biography (1992), Benjamin Franklin: An American Life (2003), Einstein: His Life and Universe (2007), American Sketches (2009), Steve Jobs (2011), The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution (2014), Leonardo da Vinci (2017), The Code Breaker: Jennifer Doudna, Gene Editing, and the Future of the Human Race (2021) and Elon Musk (2023).
Isaacson is a professor at Tulane University and an advisory partner at Perella Weinberg Partners, a New York City-based financial services firm. He was vice chair of the Louisiana Recovery Authority, which oversaw the rebuilding after Hurricane Katrina, chaired the government board that runs Voice of America, and was a member of the Defense Innovation Board.