And initially, a lot of companies avoid trying to make a really radical new kind of title for a new system, because that would involve learning a new machine and learning how to make the new title at...
There's a basic principle about consumer electronics: it gets more powerful all the time and it gets cheaper all the time. That's true of all types of consumer electronics.
But any big change is more likely to result if there is a disruptive event such as new technologies or platforms that have a surprising effect on market share.