Tom Peters Quote

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.

Tom Peters

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.

Tags: age, today, job

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About Tom Peters

Thomas J. Peters (born November 7, 1942) is an American writer on business management practices, best known for In Search of Excellence (co-authored with Robert H. Waterman Jr.)