Steven D. Levitt Quote

Given that the monkeys aren’t very smart in the first place, you might assume that any gambling strategy was well beyond their capabilities. In that case, you’d expect them to prefer it when a researcher initially offered them two grapes instead of one. But precisely the opposite happened! Once the monkeys figured out that the two-grape researcher sometimes withheld the second grape and that the one-grape researcher sometimes added a bonus grape, the monkeys strongly preferred the one-grape researcher. A rational monkey wouldn’t have cared, but these irrational monkeys suffered from what psychologists call loss aversion. They behaved as if the pain from losing a grape was greater than the pleasure from gaining one. Up to now, the monkeys appeared to be as rational as humans in their use of money. But surely this last experiment showed the vast gulf that lay between monkey and man.

Steven D. Levitt

Given that the monkeys aren’t very smart in the first place, you might assume that any gambling strategy was well beyond their capabilities. In that case, you’d expect them to prefer it when a researcher initially offered them two grapes instead of one. But precisely the opposite happened! Once the monkeys figured out that the two-grape researcher sometimes withheld the second grape and that the one-grape researcher sometimes added a bonus grape, the monkeys strongly preferred the one-grape researcher. A rational monkey wouldn’t have cared, but these irrational monkeys suffered from what psychologists call loss aversion. They behaved as if the pain from losing a grape was greater than the pleasure from gaining one. Up to now, the monkeys appeared to be as rational as humans in their use of money. But surely this last experiment showed the vast gulf that lay between monkey and man.

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About Steven D. Levitt

Steven David Levitt (born May 29, 1967) is an American economist and co-author of the best-selling book Freakonomics and its sequels (along with Stephen J. Dubner). Levitt was the winner of the 2003 John Bates Clark Medal for his work in the field of crime, and is currently the William B. Ogden Distinguished Service Professor of Economics at the University of Chicago as well as the Faculty Director and co-founder of the Center for Radical Innovation for Social Change at the University of Chicago which incubates the Data Science for Everyone coalition. He was co-editor of the Journal of Political Economy published by the University of Chicago Press until December 2007. In 2009, Levitt co-founded TGG Group, a business and philanthropy consulting company. He was chosen as one of Time magazine's "100 People Who Shape Our World" in 2006. A 2011 survey of economics professors named Levitt their fourth favorite living economist under the age of 60, after Paul Krugman, Greg Mankiw and Daron Acemoglu.