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Steve Krug Quote

Sometimes time spent reinventing the wheel results in a revolutionary new rolling device. But sometimes it just amounts to time spent reinventing the wheel.

Steve Krug

Sometimes time spent reinventing the wheel results in a revolutionary new rolling device. But sometimes it just amounts to time spent reinventing the wheel.

Tags: design, invention, work

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Some men give up their designs when they have almost reached the goal While others, on the contrary, obtain a victory by exerting, at the last moment, more vigorous efforts than ever before.

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The details are the very source of expression in architecture. But we are caught in a vice between art and the bottom line.

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Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.

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I'd love to design bridal dresses.

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I'd love to design bridal dresses.

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About Steve Krug

Steve Krug (*1950) is a UX (User Experience) professional based in Chestnut Hill, Massachusetts. He is best known for his book Don't Make Me Think about human-computer interaction and web usability, which is in its third edition with over 600,000 copies in print. He also heads a one-man consulting firm called Advanced Common Sense. Krug offers in-house workshops where he teaches do-it-yourself usability testing and provides targeted advice to clients on web usability strategies. Krug published Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems in 2009.