“ Following the crowd is not an action that is simply fueled by a need to keep up with the Joneses. It is more fundamental than that, striking at the heart of three simple, yet powerful, underlying huma… Steve J. Martin
“ Consider the audience’s perceptions of social norms before characterizing the behaviors that deviate from that norm. Steve J. Martin
“ Successful influence is increasingly governed by context rather than cognition and by the psychological environment in which such information is presented. Steve J. Martin
“ Regardless of whether you’re trying to convince someone to support your favorite charity, eat healthier, switch their business from their current supplier to your firm, or just adopt a new way of work… Steve J. Martin
“ In short, it is not information per se that leads people to make decisions, but the context in which that information is presented. Steve J. Martin
“ This insight offers an important lesson for communicators wishing to increase the persuasiveness of a message. It can be easy to conceal a small doubt, tiny niggle, or slight uncertainty in your argum… Steve J. Martin
