Simon Mainwaring Quote
There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?
Simon Mainwaring
There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?
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About Simon Mainwaring
Simon Mainwaring is a branding expert and author of We First: How Brands and Consumers Use Social Media to Build a Better World (Palgrave Macmillan 2011) and Lead With We: The Business Revolution that Will Save Our Future (Matt Holt/BenBella 2021). He is the founder and CEO of Culver City, California-based We First Inc., a brand consultancy.