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Simon Mainwaring Quote

The most impactful way consumers can assert their power is to become mindful shoppers, giving their dollars only to socially responsible companies. In today's world of social media and smart phones, this is easy to do.

Simon Mainwaring

The most impactful way consumers can assert their power is to become mindful shoppers, giving their dollars only to socially responsible companies. In today's world of social media and smart phones, this is easy to do.

Tags: power

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About Simon Mainwaring

Simon Mainwaring is a branding expert and author of We First: How Brands and Consumers Use Social Media to Build a Better World (Palgrave Macmillan 2011) and Lead With We: The Business Revolution that Will Save Our Future (Matt Holt/BenBella 2021). He is the founder and CEO of Culver City, California-based We First Inc., a brand consultancy.